Stripe vs Paddle vs Lemon Squeezy for Indie Developers

If you are an indie developer about to charge for an app, you have three names in front of you: Stripe, Paddle, and Lemon Squeezy. They get discussed as if they are the same kind of choice. They are not. This post lays out the real differences so you can pick deliberately.

They are not the same kind of thing

The single most important distinction is processor versus merchant of record.

Stripe is a payment processor. It moves money from your customer’s card to your bank account. You are the legal seller. The customer relationship, and the sales-tax liability, are yours.

Paddle and Lemon Squeezy are merchants of record. They are the legal seller of your product. The customer’s receipt comes from them. They calculate, collect, and remit sales tax and VAT worldwide, then pay you the remainder. You are, in effect, a supplier selling through their storefront.

Everything else — fees, customer ownership, lock-in — flows from this one difference.

Fees

Stripe: about 2.9% + $0.30 per card charge (US card pricing; rates vary by country, card type, and Stripe products used). On a $49 sale, roughly $1.72.

Paddle: approximately 5% plus the underlying payment fee. On that $49 sale, closer to $2.45-$2.75.

Lemon Squeezy: 5% + $0.50 per transaction. On $49, roughly $2.95.

Stripe is plainly the cheapest on raw processing. But the merchant-of-record fee is not pure overhead — it is buying tax compliance. To compare honestly, you have to price that in.

Tax compliance: the real tradeoff

Paddle and Lemon Squeezy handle sales tax and VAT for you, everywhere. If you sell to a customer in Germany, Australia, or California, they apply the right rate, collect it, and remit it. You never think about it.

With Stripe, that is your responsibility. The practical answer is Stripe Tax — built into Stripe Checkout, about 0.5% of the transaction — or a third-party tool like Quaderno or TaxJar. These work well, but they require setup and occasional maintenance as rules change.

So the fair comparison is not 2.9% vs 5%. It is roughly 2.9% + 0.5% tax + a small licensing cost for the Stripe path, versus ~5% all-in for a merchant of record. At meaningful revenue the Stripe path is still cheaper — and below tax thresholds, cheaper still. But it is not hands-off the way a merchant of record is.

Customer ownership

With Stripe you own the customer: email, billing history, subscription status, all exportable. You can email customers, run win-back campaigns, and migrate processors if you ever need to.

With Paddle or Lemon Squeezy, the customer is theirs. Your invoice shows their name. How much customer data flows back to you is governed by their terms, and those terms can change. Migrating away later is a renegotiation, not an export.

For a product you plan to support for years, an owned customer list is a genuine business asset. For a first product or a small catalogue, the difference matters less.

Licensing is a separate question

Here is the part the comparison usually misses: none of these three issues license keys in the sense a desktop app needs.

A desktop app needs a key it can verify offline — a cryptographically signed entitlement, checked locally with no server call. Stripe has nothing for this; it is a payment processor and stops at the payment. Paddle and Lemon Squeezy each have a license-key feature, but it is tied to their platform and oriented around an online validation API, not offline signature verification.

So whichever of the three you choose for payments, licensing is a separate layer. The clean architecture is: a processor for payments, and a licensing layer for keys, connected by webhooks. In code, the licensing half looks the same regardless:

import KeylightSDK

await licensing.checkOnLaunch()

switch licensing.state {
case .licensed:    enablePaidFeatures()
case .trial(let d): showTrialBanner(daysLeft: d)
case .expired:     showRenewalPrompt()
case .invalid:     showActivationSheet()
}

Which to choose

Choose Stripe if you want the lowest fees, full customer ownership, and you are willing to add a tax tool. At any meaningful revenue this is the strongest long-term position. Pair it with a licensing layer for keys.

Choose Paddle or Lemon Squeezy if you want the simplest possible setup, you sell globally from day one, and you genuinely do not want to think about tax. You pay more and give up the customer list in exchange for never handling compliance. Between the two, Lemon Squeezy leans toward a friendlier indie experience; Paddle toward more established tooling.

For most indie developers building a paid app to support for years, Stripe plus a licensing layer wins. For a first product where simplicity beats everything, a merchant of record is a defensible call. If you would like a deeper comparison on any one of these, send us your feedback.